
Cinnamon is chick BAIT.
The Big Bang Theory Season 12, Episode 23

We're BAIT. They're using us as BAIT.
Money Heist Season 1, Episode 4

It's how they lure you in.
I believe it's called "BAIT and switch."
The Big Bang Theory Season 4, Episode 3

SANSA: You want us to use you as BAIT?
Game of Thrones Season 8, Episode 2

using a bull's head for BAIT.
Vikings Season 1, Episode 2